At 3:00 p.m, on November 11, 2022, the Rural Cultural and Tourism Festival was held at Douli Tower of Daohuaxiangli Farming Culture Park in Shuangjiang Town. Nearly 20 streamers carried out livestreaming sessions to sell local agricultural products.
Ningxiang Convergence Media Center, which planned and launched this activity, dispatched a live streaming team and four streamers to help the sales.
In the temporary broadcast rooms, streamers recommended products like pork and bacon made in Ningxiang City, as well as oranges and rice planted in Shuangjiang Town. This live streaming activity drew the attention of many netizens, with the number of online viewers rising sharply in just two hours.