Recently, the sub-forum of 2022 China (Changsha) New Consumer City Summit was held in Changsha Beichen International Conference Center, where many industry experts and big names gathered to share innovative experiences and discuss the future of domestic brands.
In China's consumer market, domestic brands not only shape a new big pattern of consumption, but also undertake the important mission of cultural heritage and dissemination.

Brand confidence, which is rooted in cultural confidence, is the greatest cultural confidence and can reshape the value of brands. The theme of the forum is “From Brand Confidence to Cultural Confidence - Meeting of Innovative Minds”.

Culture is the soul of cultural and creative products. It is important to transform the advantages of cultural resources into industrial development advantages, find the right entry point and breakthrough to integrate the two industries of culture and brand, and strengthen the integration of cultural research, forming a virtuous development pattern in which the cultural and economic industries can share the market, promote and enhance each other.

Li Wuwang, CEO of Zhiliao Youth, which is a leading brand in China focusing on the creation of documentaries on traditional cultural content,  has insights about such questions as “How to make traditional oriental culture trendy?” and “How to seize the opportunity in the wave of consumption upgrade?”.  Focusing on the digital innovation consumption of young groups, he also pointed out the relationship between the Chinese youth's value pursuit and Chinese fashion brands.

In recent years, Chinese baking has been on the rise again. DIM SUM BUREAU OF MOMO, positioning itself as the new Chinese dim sum, achieves product innovation through the fusion of Chinese and Western cooking, integrating cultural heritage with youthful creation to give traditional Chinese dim sum a new taste.  

Wang Yuxiao, founder of DIM SUM BUREAU OF MOMO, shared her views about “Where are the opportunities and challenges for Chinese dim sum?”. With the keynote of moving from cultural confidence to brand confidence, she believes that the best confidence is not to be influenced by traffic but to insist on the brand’s own products.

In recent years, the Changsha Municipal Bureau of Commerce has been vigorously supporting the cultivation of new consumer brands and polishing the city card of “Internet Celebrity Changsha”.

At the same time, in order to strengthen the cultivation and protection of new consumer brands, the Changsha Municipal Bureau of Commerce has introduced Ten Measures to help enterprises out of difficulties, bring banks and enterprises together for their development, and actively guide them to go out and achieve rapid expansion through capitalization.