Recently, 2022 Hunan (Autumn) Rural Cultural Tourism Festival as well as the second Ningxiang Huitang Zilongwan Hot Spring Night Light Art Festival kicked off.
More than 200 people participated in the launching ceremony, including representatives of the National Tourism Alliance and domestic well-known OTA online platform operators and Internet-famous livestreamers.

The festival combines light, shadow and hot spring, attracting many tourists. The light and shadow theme scenes are splendid, reflecting the cutting-edge light and shadow technology in China.

Based on the innovative combination of hot springs and light on the first festival, this festival provides a new visual feast of light and shadow for tourists by integrating a new generation of immersive technology experience, spatial visual illusion and special effects.

Against the background of the COVID-19 pandemic, Zilongwan will continue to enrich and improve the single function of hot spring tourism and the business forms of the scenic area, making it more attractive to tourists.

This festival focuses on online marketing, inviting more than 100 well-known online celebrities, bloggers and photographers to promote the festival on social media platforms. It is held in Huitang Hot Spring International Tourism Resort and will last until the end of February next year, in an effort to promote the development of winter tourism in Ningxiang.