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Changsha tourism slogan released

By | nxiang.net| Updated:  Nov 23,2022 L M S
At the press conference of the first Changsha Tourism Development Conference held on the morning of November 21, Changsha’s cultural tourism slogan “Happy Changsha, Charming Star City” and the new cultural tourism logo were released.
 

In order to accurately position the cultural and tourism image of Changsha and improve the popularity and reputation of Changsha, the tourism slogan and logo of Changsha were selected out after investigation and interview, creative discussion, expert judgment and online voting.

“Happy Changsha” is a cultural and tourism slogan that has been not only used for the longest time, but also deeply rooted in the hearts of people. Changsha has won the title of “the Happiest City” for 14 consecutive years.

The word “Charming” boasts rich connotation. Describing both the charming natural scenery and cultural landscape of Changsha, it integrates the profound historical heritage with the vitality of the modern city. The new slogan is more inclusive, closely linked with the future development direction of Changsha’s cultural tourism.

Changsha has been known as the “Star City” since three thousand years ago, which has not only strengthened the brand effect of Changsha as a “Famous Historical and Cultural City”, “Culture City of East Asia” and “World Capital of Media Arts”, but also helped Changsha to build an international cultural and creative center as well as international tourism center.

Changsha’s new cultural and tourism logo is abstracted as the first letter CS of Changsha. Evolving from the overall shape of the north-south trend of Changsha’s Orange Isle in the aerial photo, the logo looks like an impressive ink painting that symbolizes happy smile, lush mountains and lucid waters.