As one of the top ten popular tourist destinations in China, Changsha has ranked first in terms of well-being for consecutive 14 years, and more people aspire to travel and settle in this Internet-famous city.
In recent years, Changsha has harnessed a number of national strategies and major provincial and municipal strategies, including developing a strong socialist culture, realizing rural revitalization and building Changsha-Zhuzhou-Xiangtan metropolitan area.

Riding on this momentum, Changsha moves forward to boost the mutual development of culture and tourism, which is unleashing great vitality and presenting a splendid new look.

Charm of famous cultural tourism city

The most appealing aspect of a city lies in both the external beauty and the inherent spirit, which can be shaped by its culture.

In recent years, with historical culture, revolutionary culture and contemporary culture as the core, Changsha has established a Hunan spiritual pedigree with Changsha characteristics by exploring cultural connotations and sorting out historical contexts.
 
It has not only implemented projects for history and culture inheritance but also built historical and cultural landscape clusters like scenic spots along the Xiangjiang River, heritage parks, ancient towns as well as famous towns and villages.

The protection projects of revolutionary scenic spots have been put in place in a bid to build nationally influential revolutionary tourist attractions and demonstration zones of revolutionary tourism integrated development.

Changsha boasts a profound history of three thousand years. In terms of the metabolism law, it conducts urban organism renewal and accelerates the overall renovation of historical blocks.

From Taiping Street, Duzheng Street to Xiyuan Beili, from Fujia Alley, Guoyi Alley to Majia Alley and Jinxian Street, the renovated ancient streets and alleys reproduce the glamor of old Changsha and become a spiritual shelter favored by many people.

The cultural tourism landmarks that have sprung up in recent years inject vigor into this city. From the Meixi Lake International Culture & Arts Centre known for spectacular modern aesthetics to Changsha Museum, Changsha Planning Exhibition Hall, Changsha Library and Changsha Concert Hall, from the international version of "the Dream of Red Mansions" of San Francisco Opera House to the Russia Ice Ballet as well as music dramas of West End of London, citizens of Changsha can appreciate the world-class art in this city.

Creative city with surging vigor

 As the first batch of national cultural tourism consumption demonstration cities, Changsha has been in the spotlight in cultural tourism consumption.

Over the past few years, Changsha has not only kept pace with the trends of mass tourism and all-for-one tourism, but also built a high-quality and sustainable industrial ecologic chain of cultural tourism.

Based on the changes of people's needs, it has striven to advance the innovation of products, forms of business and scenes, and continued to create "new products".
On July 29, the "Buchaoji Wenheyou" night fair opened and became an instant hit. Given the success of Wenheyou and Sexy Tea, a new batch of Internet-famous enterprises emerged in Changsha.

How can more new consumer brands be created?

In this connection, Changsha has established enterprise service platforms and research institutes for new consumption development, so as to provide targeted services for major consumption projects and key enterprises.

Brand-new image of Internet-famous city

Today, given the importance of high-quality development, the competition among cities not just lies in the economic growth, but also the development model, transformation and upgrading.

While vigorously promoting all-for-one tourism, cultural engine, city brand, symbiosis of city and tourism, regional linkage and industrial integration, Changsha endeavors to invite talent and investment by changing concepts and facilitating reforms. The introduction of talent and investment can further boost development momentum in turn, forming a two-way positive interaction.

While achieving rapid economic growth, Changsha also displays increasingly prominent advantages in aspects like entertainment and cultural heritage.
From national nighttime cultural tourism consumption clusters like Wuyi Square Business District, Yangguang 100 Fenghuang Street and Taiping Street to the brand cultural tourism scenes like Changsha top ten characteristic cultural tourism towns and Changsha top ten new cultural tourism consumption areas, from the Dawang Mountain cultural tourism integrated cluster to Malanshan cultural and creative entertainment area, the cultural tourism market of Changsha enjoys wide popularity with new landmarks springing up continuously.