The 2021 Hunan Culture and Tourism Industry Expo ended in Changsha on the afternoon of September 26. During the three-day expo, 478 exhibitors attracted nearly 5,000 professional visitors.

The offline and online transactions of cultural tourism products including RVs and tourism equipment, tourism routes, cultural tourism products, rural tourism poverty alleviation products were boosted, attracting more than ten million people.   
 
478 exhibitors and nearly 5,000 professional visitors participated.

The expo covers an exhibition area of nearly 40,000 square meters. There were 475 exhibitors in 17 theme exhibit areas. A number of tourism service providers and suppliers from Hunan, Hubei and Jiangxi provinces gathered, including cultural and tourism institutions, high-quality tourist destinations, scenic spots, travel agencies and cultural creative sci-tech companies.

With strict epidemic prevention and control measures, the expo attracted tourism organizations from Jiangxi, Hubei, Jiangxi provinces, as well as Chongqing city to negotiate for cooperation. Nearly 5,000 professional visitors and guests participated, and more than 500 events were held during the expo.  

The province promoted 208 cultural and tourism investment projects, with financing needs of 587 million yuan.

Rich online and offline cultural and tourism experience projects

The expo presented the results of the integrated development of cultural and tourism industries from multiple perspectives.

Hunan’s 20 characteristic cultural tourism towns attended the expo for the first time, and presented colorful intangible cultural heritage items such as Miao Monkey Drum performance, revolution-themed embroidery works and Tujia brocade.

The new tourism products such as bungee jumping, via ferrata and immersive tourism performances attracted many travel agents. Some tourism equipment enterprises jointly showed and launched a large number of emerging cultural and tourism equipment projects.

An online VR exhibit area was set up to demonstrate the fruitful achievements of deep integration of cultural tourism and technology in Hunan via pictures, videos, VR panoramas and three-dimensional methods. More than 100,000 visitors experienced immersive digital visiting on the site.

100 million CNY of cultural tourism consumption to be promoted

A number of tourism companies showed nearly a thousand tourism products covering specialty products, cultural and creative souvenirs, and hotel room vouchers, launched more than 100 preferential tourist routes and offered discounts worth more than 10 million yuan to tourists.

Travel agencies have made great innovations to develop tourism products with epidemic containment measures in place. Self-drive tours, short-distance trips, and intra-provincial trips launched by Hunan CYTS International Travel Service Co., Ltd. were popular among many tourists.

In the 10,000-sqm RV exhibition area, a variety of new RVs were unveiled, attracting nearly 10,000 people within 3 days. Hunan food and hotel industry also attracted many visitors.

RVs and tourism equipment, tourist routes, and cultural tourism products were promoted through free tickets, online experience, and pre-sale via livestreaming. It’s expected to generate 100 million yuan of cultural tourism consumption during the upcoming National Day Golden Week.

Exchange platform for culture and tourism industries built

A number of professional conferences were held to discuss industry development trends, help cultural and tourism companies to address dilemma amid the epidemic, and build an exchange platform for culture and tourism industries.

The Hunan, Hubei, Jiangxi, Guangdong, and Sichuan RV camping cooperation alliance was established. Many RV camping groups and RV technology companies signed cooperation agreements to jointly promote the healthy and sound development of the sector.

The Hunan Culture and Tourism Industry Expo was founded in 2000. It has been successfully held for 10 sessions. It is the largest professional tourism exhibition in central China.