Jiajia Food gains 840 million yuan first-half revenue
Jiajia Food will further focus on the main business, increase the investment in online channels such as community group purchase, and strengthen the management and incentive of business personnel to gradually improve the overall profitability.
In the first half of this year, the performance of listed consumer companies is generally not satisfactory due to the intensified market competition in the fast-moving consumer goods industry, the impact of online platforms such as community group purchase, and a relatively high base of consumption recovery in the same period. As the industry enters the adjustment stage with continual market segmentation and consumption upgrading, there may be new changes in the competition pattern.
Jiajia Food, aiming at healthy and high-end products and making layout in advance, is expected to seize the rising opportunity in the general trend of consumption upgrading and achieve rapid increase in market share.
Since this year, by the strategic opportunity of the health concept, Jiajia Food has promoted its two strategic products, the transformation and linkage of other categories, and optimized the product structure, making efforts in the middle and high-end markets.
As the representative brand in the condiment industry for years, Jiajia Food has established a nationwide sales network, covering Hunan, Hubei, Henan, Hebei, Anhui, Jiangxi, Sichuan, Yunnan, Guangxi, and other core markets. It has three production bases in Changsha, Zhengzhou and Langzhong, and has actively explored markets in lower-tier cities, counties and towns.
At the same time, Jiajia Food plans to further increase investment in catering and food industry. According to the data of China Industry Information Network, catering and food industry channels respectively occupy 45% and 25% market share of condiments in China. And the first-batch enterprises have obvious advantages in layout because of strong channel stickiness. Jiajia Food said that it will increase input of manpower and material resources into the two core channels to win the initiative in the future market.
In addition, the investment business of Jiajia Food is about to enter the harvest season. Babi Food, Dongpeng Beverage and Aimer have been listed in A-shares, of which Jiajia holds shares through indirect equity participation of Hexing Fund. Among them, the current market value of Babi Food is more than 120 million yuan. This share will be released in October this year, and it is expected to achieve investment gains within the year to increase the annual performance.